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Course Description

This brief overview course is aimed at providing mid-level associates with a framework for marketing and business development. Key concepts include focusing on a niche specialty, developing a reputation, building a strategic network, identifying prospective clients, handling a business development conversation and creating a business development plan.

Key concepts covered include:

  • Marketing and Business Development Mindsets
  • Focusing on a niche specialty
  • Communicating your value
  • Developing a reputation and personal brand
  • Building a strategic network
  • Identifying prospective clients
  • Managing business development conversations
  • Creating an effective business development plan

At the end of the course, participants can download a template so that they can create their own business development plan. 

To begin the course, you click on “Welcome and Orientation” below.