I don’t know about you, but I find it hard to talk about myself. In this module, we’ll look at a tool called the “verbal business card”. Some people call this an “elevator pitch”.
Once you get in the habit of introducing yourself in the context of the value you bring to clients, rather than a non-descriptive lawyer label (i.e. Securities Litigator), you will not only become more memorable, you will be more effective in creating conversations that focus on how you help clients meet their goals or solve challenging problems.
Here’s the lesson:
In your notes, write your verbal business card (VBC), three things that make you different, and three stories that illustrate the value you bring to clients. Next, practice your VBC the next time you need to introduce yourself. It might be a little awkward at first, but with some practice and revisions, you will find a comfortable way to talk about yourself to others. Consider making a version of the VBC and using it on your Linkedin profile and web bio.
A Personal Branding Checklist, Candis Roussel
Collaborative Thought Leadership Marketing, Jay Harrington
Ways to Introduce Yourself, Mike O’Horo
What Do You Do?, Sally Schmidt