Most lawyers and professional service providers did not go into the profession in order to be in sales. However, in most firms, business development activity and getting new clients for the firm is critical to success as a partner. Fortunately, there are skills and tools we can use to make business development more like “helping others” than “closing the sale”. It starts with adopting several mindsets about business development that underscore our attitude and actions.
Let’s start with a short video on marketing mindsets:
In your notes, answer these questions:
Here are few articles that you might find helpful:
Committing Time to Marketing, Sally Schmidt
Growing Thick Skin: Building Resiliency, Mark Beese