There are a lot of resources on the internet on how lawyers can use linkedin.com for business development. In this module, rather than subject you to another Mark Beese video, I’m including a webinar hosted by MyCase.com, featuring Nancy Myrland, a frequent speaker and advisor to lawyers on how to use LinkedIn. In the additional resources, you will find other tips and insights on how not just to create a compelling profile, but how to use LinkedIn to connect with potential clients and referral sources.
LinkedIn for Lawyers: An Attorney-at-Work Guide – A collection of five practical articles on how to use linkedIn for business development. Great resource. PDF.
LinkedIn for the Reluctant Lawyer, Part 1 – Elizabeth Munnell, Law Practice Today – Excellent, practical advice on creating a profile.
LinkedIn for the Reluctant Lawyer, Part 2 – Elizabeth Munnell, Law Practice Today – Advice on engaging with your network.
LinkedIn: Take the Time to Tell Your Story – Susan Kostal, AttorneyAtWork.com
Anatomy of a Successful Bio-Driven LinkedIn Campaign: Meet Jackson Walker – Susan Kostal, AttorneyAtWork.com
Adrian Dayton’s Linkedin Cheat Sheet Webinar (free registration required) – another webinar, primarily on creating a memorable profile
ClearView Social’s Linkedin Cheat Sheet – handout from above webinar
How to build and leverage your legal brand on LinkedIn – Wendi Weiner, ABA Journal
A Simple Three-Month Strategy for Lawyers Who are New to LinkedIn – Jay Harrington, AttorneyatWork.com
16 Linkedin Tips for Lawyers – Dennis Kennedy and Allison Shields – 2021 ABA Tech Show