Welcome and Orientation


This online course is aimed to help attorneys think about marketing and business development strategies and tactics that will help them build a productive practice. There are nine modules, each focused on a critical skill or insight related to attorney marketing and business development. Each module consists of a short video, a suggested activity and several additional resources.

At the end of the course, you will have the resources to write an effective marketing and business development plan.

The course is designed to take about two hours. Of course, if you engage in some of the additional reading and resources, it might take a little longer.

My name is Mark Beese, and I’m the Founder of Leadership for Lawyers (L4L). Leadership for Lawyers is a consultancy focused on helping lawyers and other professionals become stronger leaders and business developers through training, coaching and consulting. You can learn more about L4L at leadershipforlawyers.com

Thank you for enrolling, and enjoy the course!

Here’s your first video:


Here’s a tip – open a word document and write notes to yourself on how you might apply some of these concepts to your practice and career. At the end of the course, you will have an opportunity to use your notes to create a personal business development plan.

When you are done with the lesson, mark it complete, and move on the the next lesson.